What is Web Analytics?
Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.
- Support SEO Efforts
- Improve Usability
- Increase Accessibility
There are three main reasons for using analytics:
By analyzing traffic and other data in conjunction with your business objectives, you can see exactly what you need to change to meet your goals.
Web Analytics is not equal to web site statistics. It is not just dealing with some stats such as Where did visitors come from? What was the first webpage they saw? How many visitors performed an action?, it goes into more details and offer more metrics.
Web Analytics tries to make underlying trends clear and find out why things happen on your website like they do. It can help to improve the performance of your marketing campaigns and help you in much broader sense than you can imagine and expect.
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