What is Pay Per Click (PPC)?

The search market is experiencing a continual boom and Pay Per Click (PPC) advertising via search engines has become extremely popular with businesses of all sizes in Hong Kong. What is Pay Per Click (PPC) or Search-targeted advertising then? It is all about making a search query on search engines such as Yahoo / Google. Sometimes there are sections which are called Sponsored Links (Text ads) appearing at the top left and on the right of the search results. Advertisers will pay a certain bid cost every time when someone clicks on their listing of Sponsored Links. Another form of Pay Per Click (PPC) campaign is called the Placement-targeted advertising, which is offered exclusively by the Google Adwords platform. Advertisers are able to display image ads in form of a banner, animated gif, and video flash ads on hundreds and thousands of Google's content partner networks from different categories and special disciplines with respect to their marketing initiatives.

Does it sound too good to be true that you will only pay for the audience who are truly interested in your products or services and make clicks on your ads? Yes! It can happen in the world of Paid Search advertising.

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