Mobile Marketing Features
Mobile Applications
Mobile applications are things such as games, entertainment and productivity software. Apple has been the pioneer of this feature, with iPhone applications dominating the market. However other smart phones such as the Android are catching up and are building their market share in mobile applications.
Mobile Web
The Mobile Web features text and graphics optimized to match the specific screen resolutions and browser capabilities of each user’s mobile phone.
Mobile Ads
There are different types of mobile ads:
In-app display ad
In-App Display Ad includes Mobile Application Banner Ad and Mobile Application Interstitial Ad.
Mobile Application Banner Ad is an image ad/text ad/combination of both image and text ad unit displayed in a Mobile Application, clickable by the end user.
Mobile Application Interstitial Ad is a full-screen advertisement placed at the launch and exit, or as a jump page within an application. It may be used as the landing page from an earlier ad banner or may be a stand-alone interstitial, either active or static.
Integrated ad
Integrated Ad is a type of ad that is integrated with the application or game experience (also known as product placement).
Branded mobile application
Downloadable application advertising campaign custom designed to support the needs and expectations of the targeted audience.
Mobile web banner ad
Mobile Web Banner Ad is a graphic ad unit displayed on a Mobile Web site. It is clickable by the end user and may be placed in any location on a Mobile Web site.
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