Facebook Page vs. Facebook Group
Facebook Page 
Facebook Pages are created for people to connect with brands or famous artists; you become a "fan" of the Page.
A Page is like an official representative of a business or person, with its main purpose of maintaining a long-term relationship. Although only the official party of the Page can send its messages to specified targets only, every activity on the Page would be reported in the News Feed. Unlike Groups which are open to registered Facebook users only, Pages are public to all and can be indexed on search engines like Google, raising its SEO potential.
Facebook Group 
Facebook Groups are designed for connecting people with a common interest or experience, or urging participation for an event; you become a "member" of the Group.
A group can attract quick attention and active discussions, especially with its privileged function of messaging to all. Any member can initiate an activity or discussion in the Group, however if you post a message to the Group's wall, you wont' see if or when someone responded to what you wrote unless you go back and visit often, eliminating a flowing conversation.
| Key Feature | Facebook Page | Facebook Group |
| "Ugly" URLs |  |
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| Hosting a Discussion | |
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| Discussion Wall | |
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| Extra Applications | |
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| Messaging to all Members | (via updates) |
(via PMs) |
| Visitor's Statistics | |
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| Video & Photo Public Exchange | |
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| Related Event Creation and Invitation | |
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| Promotion with Social Ads | |
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These are all useful items in a social media campaign. To put it simply, if you want to connect a network of people and host a (quick) active discussion, go Groups; if you want to release information and engage your audience with ongoing updates, having more control over your brand-building, go Pages.
If you want to know more or have specific questions about Pages or Groups, go Search Easy
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