Social Media Marketing (SM) News
When a famous football team meets mobile marketing |
07 Sep 2010 |
While the image of world's greatest football team pops up our mind immediately when we speak of Real Madrid, its establishment as the most profitable sport businesses in the world may be even more impressive to tell.
Real Madrid could have attributed its success to how well it keeps abreast of the emerging mobile marketing tools. For two years, Real has been working closely with mobile technologies, one of which is to make use of mobile applications in its marketing strategies.
In particular, they have created the mobile multi-language platform "MyMadrid", providing its fans with up-to-date content and array of activities, reaching them anytime, and anywhere. Thanks to the advanced mobile marketing service, Real enjoys real-time, direct interactions with its fans and successfully gain exposure among club sponsors and business partner, making it real for new advertising and marketing opportunities.
Real's visionary step into mobile marketing not only allows them to reach its fans globally, but also generate tenfold increase in revenue.
What we can learn from Real Madrid? It is important "To be where your "fans" are, and use the channels that your "fans" are using".
Related Services:
- Mobile Marketing
