Social Media Marketing (SM) News
Dip your toes in the e-reader market |
31 Aug 2010 |
It's not hard to notice that traditional publishers of newspapers, magazines and books giants are placing big bets on the marketplace of iPad tablet device, is it a sign that the iPad will be a great revenue booster for other industry as well?
iPad, a 9.7-inch tablet device that looks like a large iPhone, provides a platform for highly interactive digital publication. It allows features like page flipping, vertical scrolling of text, interactive web linking, full advertising, slideshows and videos broadcasting, interactive charts navigation, and much more.
As we are entering a new era of media, we finally have a digital platform that is likely to help traditional dead-tree-products readers evolve into sophisticated tablet devices. Needless to say, there are much business opportunities (be it e-marketing, public relations or sales promotion etc) from the development of e-magazines, e-books or even other media on the device.
Many say that any marketer that doesn't optimize its content for all available devices will be like shooting itself in the foot. With this multipurpose e-reader offering stunning and compelling reading experience, maybe highly engaging in rich-media publications is an irresistible trend to succeed in acquiring potential customers.
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- Mobile Marketing
