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Google launched a new tool "Google App Inventor" that allows just about anyone to develop complete, working Android apps. With the Android Market's benefit of being an open platform for developers with no approval process, this new tool will lead to a boost of an array of apps built by non-developers too. This is a smart concept of Google, projected to radically increase the volume of apps in the Market versus the App Store.

However, the expansion may, of course, come at the cost of quality. But in the long term, if this App Inventor is so simple that even schoolchildren can make apps, some of those same children will soon become coders themselves and perhaps choose to develop apps for Android rather than iOS.

In a heated battle between Google and Apple to win the hearts and minds of developers. Google, it seems, wants to win over the non-developers too.