Social Media Marketing (SM) News
HTML5 threatens Apps |
09 Jul 2010 |
A recent announcement verifies that HTML5 might just mean the demise of mobile applications.
Many industry experts feel that applications will become redundant in a 4G world, as what is the point of applications when a brand can just build an HTML5 Web site where consumers can store it as a bookmarked icon on the iPhone’s home screen?
However, there may be exceptions. Some things are done better through an app, like a game or content that is resident on the device that makes access quick and doesn’t require connecting to a Web site. Additionally, only apps can take advantage of phone features such as the camera.
In conclusion, for some brands a mobile app may be the answer for branding and building fun things, whilst for others an HTML5-based Web site might be the way to go for practical Web design.
Related Services:
- Mobile Marketing
