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The FIFA World Cup presents big opportunities for brands to create successful mobile advertising campaigns due to the capabilities of being location-based and geo-targeting. We see fans downloading World Cup applications, and sites like ESPN have tons of traffic on their World Cup score pages, providing good mediums for brands to run their campaigns against.

Big events like the World Cup offers means for running global campaigns, targeting soccer fans around the world simply by changing the creative and landing page depending on what country the user is in.

This is an amazing opportunity for brands to create a strong presence across all the screens people will be glued to throughout the event, using mobile complements traditional advertising which always increases the performance of the campaign.