Social Media Marketing (SM) News
Yahoo be the first on Samsung Phones |
4 May 2010 |
A new partnership has been formed between Yahoo and Samsung. The new deal, which will be effective in May, will have all Samsung’s smartphones installed with a series of Yahoo’s services, including Yahoo Mail, Yahoo Messenger, Flickr, and Yahoo Search.
This collaboration with Samsung will get Yahoo services more popularly used as Samsung mobile devices are those of the most popularly used models, especially in the Asia market. With the withdrawal of Google from China and this new deal between Yahoo and Samsung, Yahoo will gain a firm foothold and larger share in the mobile market for Search Engine Optimization. In the past, Google used to be the default search provider in Samsung’s smartphones.
The competition for the mobile search market is going to be tougher for Google. Apart from the new deal of Yahoo, Apple has also announced recently to abandon Google as its default search engine in the latest iPhone operating system.
In places like Hong Kong, Yahoo’s homepage is the highly localized frontpage much more preferred page than Google by the local people.
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