Social Media Marketing (SM) News
Important News from f8 Conference – |
30 April 2010 |
The ultimate aim of the Open Graph is to make navigation on the Internet an instantly social and personalized experience anywhere people go. The Open Graph API (Application Programming Interface) allows any page on the web to install Facebook’s Social Plugins so that every page on the internet will be connected to Facebook, all sharing one huge data bank of users’ activities online.
Apart from the previous "Share the Page to Facebook" button on a non-Facebook webpage, a "like" button will be used. Once a user already signed onto Facebook clicks the "like" button on a webpage, he will automatically be registered as a fan of the website. His activity will then be displayed on his Facebook profile and stored in the data bank. That data will be released to third-party websites and mobile applications so that they can display the kind of information which will interest the user according to the content of the page he "liked" before.
For instance, you "like" the page of Love in a Puff on the Broadway website. This activity will be shown on your Facebook profile and you will be a fan of Broadway. With that data, a paparazzi news website will publish articles about Love in a Puff to you because they know it’s what you like. Everywhere you go will be personalized according to your history of "Likes". Not only can you "Like" a page, but you can also see how many "Likes" and whose friends of yours have "liked" the page. The social experience facilitates sharing and indirectly marginalizes people who are outside the Facebook network.
Having this universal "like" button, it is logical why Facebook would launch a minor change in the wording from "Fan" to "Like" before. What they are ultimately driving at is a whole new experience intricately evolving around the magical word, "Like".
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