Search Engine Optimization (SEO) News
Search Engines are evolving |
05 March 2010 |
Facing intense financial pressure, search marketing has turned into one attractive and cost-effective strategy for brand-building due to its clear and measurable short-term ROI (return of investment). The arrival of Bing and the introduction of new features in Google such as vertical searches and visual integration have made search engines a more influential and powerful tool in online marketing.
Thanks to the prevalence of social media networking, search engines are also undergoing changes in two major ways. Firstly, users can benefit from the real-time data in search enquiries of Google and Bing as the two engines extract immediate results from the data bank of social sites such as Twitter and Facebook. Twitter search even stand as an independent application to provide the latest data for search enquiries. Secondly, there is a fusion of search and social as in the social search options where users view information posted by their friends in the same online social circle.
Smartphones are gaining more and more attention from major search providers like Yahoo and Google which are optimizing the experience of search in the new .mobi search domain. All of these contribute to the strategic importance of search engines in conducting an online marketing campaign.
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- Search Engine Optimization
