Social Media Marketing (SM) News
Mobile Marketing is Going to be All the Rage |
02 March 2010 |
With evolving technologies, mobile phones have transcended from being a handy phone to a portable computer. Bearing that in mind, mobile phones, or smartphones to be more accurate, come to be one essential element in a successful brand-building campaign.
The mobile phone is not only an instant portal to the Internet, it is also a hub of various kinds of applications combined all together. Recording the digital activities of its users, smartphone can provide the data needed by advertisers concerning demographics, locations and purchasing tendency of users. The Global Positioning System embedded in cell-phones alerts advertisers of the location of a user, so that tailor-made marketing messages could be sent to facilitate “location-based service” or brand-building. A speed-dating application in Japan manages to obtain locations of its members as prospective love-birds make updates on their profiles through their cells. With that data available, marketers could orient their campaigns to a particular network of users and respond correspondingly, such as texting special promotions.
While the cell-phones sound like an attractive gadget to collect data for marketers, privacy issues are concerned as to whether users are willing to disclose their whereabouts and digital engagement or not.
Related Services:
- Social Media Marketing
