Social Media Marketing (SM) News
The Art of Going Viral |
26 Feburary 2010 |
Anyone could launch his own station by making updates on his account on any of the social networking sites. Videos posted on YouTube could be shared on the profile on Facebook which would be shown on status updates on the Facebook Homepage, reaching a broader base of viewers beyond. This chain of posting and generating views creates the viral video and paves the way for viral campaign planning.
Thanks to social networking, viral videos get to increase the consumption of online video and add values to the empirical value of these views. These viewings become insightful signs for advertisers to assess the effectiveness of an online marketing campaign. With relevant information in mind, advertisers can act smartly when developing and selecting ads with the most viral video potential. Strategies could be drafted with creative involvement of paid placements or facebook video-sharing applications so as the influence the most targeted users online.
In fact, not only videos but many other feeds such as texts, photos and links could achieve the same viral effect. The key is to make good use of social networking for the most optimal result of social media marketing.
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- Social Media Marketing
