Social Media Marketing News
Catch the Mobile Fever in 2010 |
29 January 2010 |
After the Tuesday article, an email has been sent to us raising doubts on the possibility of a Facebook-phone. We might still at a debatable stage concerning the future development of Facebook, but one can be absolutely certain of the fueling popularity of smart-phones in the near future, which will bring sweeping changes to how business can be done.
To start with, phone-users nowadays can search on the exact location of stores or restaurant with an access to Google Map online. In fact, when the location of the phone-user is known, a lot more on customerization can be done. Currently there are mobile apps which allow small businesses to send out offers based on the distance between the user and the stores. Offers – electronic leaflets in disguise – will be delivered according to the user’s preference, identity or network to their friends. One mobile app even tries to reach its potential audience by recruiting users in a certain district to check in at a particular spot so as to win prizes or coupons. Other mobile apps even provide comparisons of prices and sharing of users’ comments of the same product in the neighborhood. Shopping smartly will never be a difficult thing again.
Creative campaigns can also be carried out through the mobile phones as marketers encourage potential customers to participate in outdoor activities. One successful iPhone app has invited users to draw on the company’s electronic billboard in a public area while the other allowed fans to leave messages of support for riders on certain parts of the pavement in the competition. Such tactic, if used wisely, will attract enormous audience and eliminate the disadvantages of putting up outdoor advertisements which can often be ignored or overlooked by passer-bys.
Other examples involve users sending out comments immediately after the purchase experience. The mobile will be one convenient gadget for customers to submit their feedback whenever and whatever they want. Evaluation of campaigns or business performance can be conducted more easily.
Before smart-phones become a well-developed platform for flexible marketing, innovative campaigns with different kinds of applications and interaction with the audience can be done on social media networks, such as Facebook or Twitter marketing.
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