Search Engine Optimization (SEO) News
Merger between Microsoft and Yahoo will Shake up the World of SEO |
11 December 2009 |
After a lengthy period of talks, consultations and speculations, Microsoft and Yahoo have come to finalize the details of their Internet search and advertising partnership. The proposed merger is strongly supported by the Search Engine Optimization (SEO) industry as it is viewed to be an effective gesture to challenge the overwhelming leadership of Google in the search market now.
Under the new deal, Microhoo – Microsoft and Yahoo combined – will act as a sustainable and more viable alternative which will offer what Yahoo is already doing well, namely the homepage, mail, finance, news, sports, auctions and etc. What consumers, advertisers and publishers will encounter in this new search market is a variety of upgraded service with more choices, better value and more innovation. Premium global search advertisers will also be provided with an exclusive package of placing ads by Microhoo.
Companies which have been intimidated by Google’s increasing dominance can now spend their money outside Google and still make a profit from it. Yahoo used to occupy only 8% of the market share as opposed to the 70% Google has. With the merger completed soon, Yahoo will have its shared increased to 30% which could pit itself reasonably against Google.
Nevertheless, to what extent the new player will undermine the power of the search giant is still hotly debated in the SEO industry.
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