Search Engine Optimization (SEO) News
SEO & SEM Tips on Facebook: How to Make a Social Scene – Part B |
4 December 2009 |
The Tuesday article has attracted some emails concerning other alternatives used in Search Engine Marketing campaigns, such as games and quizzes. Creating interactive applications might be one way to raise your rankings, but it would lose your users in the long term once the novelty is over. After all, it is not sustainable to retain membership by releasing games. Below are four tips on improving SEO of your Facebook accounts:
1. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
Try to generate discussions among users who, once a part of the community of your Page or Group, would stay loyal and active to your web. Using a pseudo-user account or the official account to give comments will do the trick well. With comments posted, a strong bonding between your users and your links is established and will lead to a higher ranking as a result.
2. Select “everyone” in the privacy settings to publicize your promotional messages
If you want people outside your network to view what you have posted, select “everyone” in your settings to attract possible users and publicize your messages.
3. Keep yourself posted of the latest updates on the Facebook blog
Changes are constantly made on how rankings are calculated. Clues are given from time to time on Facebook’s official blogs where companies can make adjustments accordingly to their SEO campaigns. One can also familiar oneself with ways to counteract threats of spam and viruses going rampant on the Facebook network.
4. Search results are available on both Facebook and Search Engines
Search results are based on people’s profiles as well as pertinent Facebook pages, groups and applications. While Facebook links can appear on search engines like Google, internal search on Facebook is equally importance. Conducting effective SEO strategies on Facebook is definitely worth the work.
These eight tips are useful in raising SEO and SEM performance. Yet, to launch a comprehensive SEO/SEM campaign, many other factors are to be considered. For more information, feel free to send us an email for enquires or visit us at www.facebook.com/searcheasy
Related Services:
- Search Engine Optimization
