Social Media Marketing News
Webisode becomes a New Tool for Social Media Networking |
20 November 2009 |
When it comes to watching your favorite series of TV dramas, the computer is a more useful aid than TV, giving you access to the Internet where you can watch any kind of TV programs anytime you want. As a result of the popularity of these "online TVs", TV ratings have been dropping and so is the value of TV commercials. To these "online TVs", advertisements can only appear as a small logo at a corner of the "TV screen". While one might see it as too slow a way to put across product names and to build up corporate branding, online videos come to the rescue, residing either on its official website or the already populous platform, YouTube.
Online videos have been extremely efficient in attracting viewing rates. With their interesting content and increasing popularity, they are now termed as "Webisode" - as the word "web" combines with "episode". These webisodes are so entertaining that viewers have forgotten it is really an advertisement they are watching. For instance, local Canto-pop band, Mr., has been issuing amusing episodes about their daily lives on YouTube. These webisodes is one effective and low-cost means not only to maintain a close tie between the band and its fans but also to raise its publicity to viewers who come to watch them as a passer-by instead of a faithful follower. One contact lenses brand also created a series of webisodes to promote its products, with the help of the duet celebrity - I Lub U Boyz. Webisodes are now working wonder as the most watched and accepted advertisements as a strong tool of social media networking.
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