Social Media Marketing News
Yahoo's Mega-Plan to Secure its Market-share |
17 November 2009 |
Last week, Google revealed its extensive plan to help the small and medium-sized enterprises on using search-engine marketing. The secret agenda of the search giant is probably to win favor and support from this vast group of potential business partners. To counteract this aggressive step of Google, Yahoo, which is known for Hong Kong's No.1 online portal for more than 10 years, finally brought its mega-scale expansion plan to light.
While Google is handing out HK$100 million investment, Yahoo's global program costs around US$100 million. Started in the United States in September, this mega-program will be making investments over the next 12 months in enhancing product development and recruiting elite staff from China. The aim is to further explore and bring in a greater variety of online advertising strategies. Measures like these include revamping its Front Page to feature more personalized news, updates and various kinds of open applications. Amid the fierce competiton with other rising search engines, such as Baidu in China, Yahoo is resituating itself to sharpen its competitive edge so as to consolidate its status as the acknowledged online display advertising market leader in the world.
Yahoo has been doing well with its free online mail service upgraded with social-networking features and its Mobile Front Page redesigned to better cater users' needs.
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