Social Media Marketing News
Mass Media or Social Media? |
6 October 2009 |
Thanks to social media marketing, Canto-pop singer Denise Ho aka HOCC manages to amass a growing community for her music and merchandise.
Social media could boost your branding in a more powerful way that could surpass that of mass media, if perseverance and efforts are aptly involved. It cannot be any easier to create an account at Yahoo! Blog or Facebook Fan page, but to maintain it with steady viewers is quite another business. To start with, an interesting content is what attracts people to come. Posting information unrelated to yourself but appealing to people could connect the mass and establish a community. Constant conversation with the group keeps you abreast of the latest trend and viewers' opinions - with Twitter, Youtube or Facebook, feedbacks on the latest tunes become all-time available to the singer in the case of HOCC. The community, tied-together well with frequent communication, could generate effective collaboration at the service of the branding, such as putting forward the brand or spreading the latest news of the products.
Enjoying a maturely-developed community online, HOCC employed her members to share her latest song as she released it on a hyperlink the same day mass media aired new songs for artists. As she initiates different projects or tours on the various platforms of social media, her publicity thrives.
Although mass media could reach a broader base of potential customers, social media is much cheaper and the viewers involved multiply with continues efforts of online marketing. Somehow, optimizing your social media marketing is like signing up for a gymnastic centre where you have to keep on working.
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