Social Media Marketing News
Facebook Widget is the New Marketing Tool |
15 September 2009 |
It is not a strikingly new phenomenon for Facebook to be one of the most popular marketing tools among every kind of business. However, now a new trend is emerging - using mini-games and applications to attract higher audience involvement with the message that the company wants to convey.
Vitaminwater, a subsidiary of Coca-cola, launched a Facebook application, Flavorcreator, allows audience to add to their personal pages, play the mini-games in the widget and vote for the next flavor they want the company to develop. The widget helps to collect valuable consumers' suggestions about product development, as well as to educate the audience their potential needs of consumption. Expert said that such kind of Facebook widget is very useful on gaining users' involvement with the company and thus increases the likeliness of future consumption by the audience, and its effect is probably more long lasting than plain words, pictures or even videos.
Nevertheless, containing such a powerful potential the cost of developing such a highly interactive application can be relatively more expensive. Big companies can undoubtedly afford to spend on the development of these widgets for brand building and advertising, yet smaller businesses should spend some more time on considering how they can extract the most out of the cost. It is never wise to blindly follow the trend, for such blindness will trip you over your own feet. Marketer must analyze well their own position and make a wise move for growing their businesses and outgrowing others.
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