Social Media Marketing News
Social Media turns into Search Engine |
21 August 2009 |
If there is only one constant in the internet, it must be change. For once, social media sites were great hits for finding missed friends and building up social community, and now a number of them are stepping forward to become social search engines.
Real-time search has become an ambition of many digital companies which offer search capabilities over the last year, since Twitter, launched its own real-time search engine in July 2008. Twitter allows users to post their latest updates and that tweed can be shown in the Google and Bing search results up to the minute.
Recently, Facebook announced that it was testing up an up-to-the-minute search function. The update to its search service allow its members to search the most recent status updates, photos, links, videos and notes being shared by friends and the Facebook Pages they belong to, in real time.
Although these social search engines are unlikely to overtake the position of search engine giants such as Google and Yahoo any time soon, they still have a great marketing value for their edge of real-time search technology and the great amount of world-wide users.
Burson-Marsteller recently released a report that found 54 percent of Fortune 100 companies using the micro-blogging service while 32 percent having a blog and 29 percent having an active fan page on Facebook.
With Twitter and Facebook taking on real-time search and prediction of more social media will soon do the same, there will be an increasing need for companies to consider using search engine optimization (SEO) in order to attract people who are looking for the up-to-the-minute results.
Related Services:
- Social Media Marketing
- Search Engine Optimization
