Search Engine Marketing News
Consumers Have New Expectations and Habits |
8 June 2009 |
Modern consumers have changed their expectations and habits, these changes have a great impact on how the consumers receive, react to, and act upon advertising. Therefore, marketers should also change the way they do marketing and advertising.
People tend to use search function rather than navigation menus. User would like to search in their own words, so that they are not stuck with words that used in the navigation menus. With search, users can find what they want more quickly and efficiently, so marketers should deploy search on-site if they don't have it and make their information findable by search.
Consumers want information now, not later. They are impatient that they want to get information and communications immediately. Thus, it is important for marketers to make their information more accessible and usable, and respond instantly to customer complaints and compliments.
When purchasing a product with higher price, consumers will devote more effort and time on research to ensure they are making the right purchase and the purchase is optimized. So marketers should make lots of information available and let the users judge for themselves.
Today's consumers trust the reviews, comments, and recommendations from other users, instead of the information provided in ads. They won't just take the advertiser's word for it, so marketers should create platforms that allow people to share and review their products, and let consumer themselves judge the trustworthiness of the information.
Related Services:
- Social Media Marketing
- Online Reputation Management
