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Google's new challenger steps forward. Microsoft announced their new search engine, Bing. The company describes Bing as decision engine, which has replaced Microsoft Live Search since June 1. Bing features categorization and more organized search results. It is able to deliver more relevant search results to users and may helps advertisers reach their target customers.

The VP of industry relations at Didit, Mark Simon said I think if Microsoft does this the right way, there will be a great deal of advertisers that will want to take part in it, especially if their messages can be delivered to people that are looking for it.

Bing tries to compete with Google for market share. According to the stats on the top five search engines in United States from Statcounter, as of June 4, Bing's market share increased to 16.28% while Google's market share decreased from 78.07% to 71.99%.In first week, people may be just curiosity. But if people like Bing, it will continuously increase its market share.