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Nowadays majority online marketing has targeted the audience which is mainly younger demographic. There may be a missed chance with mature women, especially who aged over 35. It seems to be ignored a certain age group of female in online shopping world.

One of Creative Director, David Wolfe believed that online advertising is still deluding themselves that 18 to 34 aged group is going to save them.

It's a pity that women aged over 35 are the forgotten market. Don't omit an opportunity to attract them due to their purchasing power is much higher compared with twentysomethings.